What I see on that group just emphasizes to be again that if you want to build a machine to sell, it's best to only let a few trusted people in on it and not open it up to a peanut gallery of 6,000+ members.
They should take it private and then just spit out random status update posts.
If they're truly committed, then everything else is, indeed, just noise.
Next thing you know they'll be asking for Kickstart money.
I get the enthusiasm, I just never cared for the business model.
When they get a board and software and a solid demo, then they can start asking for KS money as a matter of pre-orders.
But a lot of projects looks at KS as starting capital, and that's just wrong. Something like this has a lot of raw R&D, and nobody should be paying that except for investors.
I'm not saying they'll go down this path, but I can certainly see it potentially happening.
Again, they're making a product, and they don't seem to be very keen on sharing it with the community. All well and good. But they should keep it insular and just work on the thing, and not bother engaging the community they have no intention of sharing with.