Sorry, submitted my last PM while you were posting.
Don't have any experience with the 7228,
but when looking at the 7228 datasheet:
ICM7228A, ICM7228C are for driving common anode displays,
segment driver output impedance is 75 Ohm.
ICM7228B is for driving common cathode displays,
segment driver output impedance is 100 Ohm.
Edit: the resistor values above might vary for different manufacturers.
...it's an interesting question, if you should place resistors
between the segment driver outputs and the display.
For ICM7228A, ICM7228B, a control word has to be written
to configurate display mode and to start a sequential
data write.
For ICM7228C, hexadecimal decoding can be selected
by pulling pin 9 HIGH, no control word,
but the chip doesn't support sequencial data writes.
Those three chips have a different pinout.
Take care. http://www.mouser.de/Search/Refine.aspx?Keyword=icm7228BTW: also take a look at the ICM7218.