I just tried to place an order for a 65c02 at Jameco: $6.95+$5 (b/c < $15) + 17.99, total $29.94.
This is better than it used to be - it's again possible to select "USPS First Class International" (no insurance), there was a time when the only choice was the double-priced next option.
Still, one can see why trying to order genuine chips at low quantities isn't particularly attractive. If I buy, say, five chips, the per-price drops to $10.54, but the total ($52.74) triggers VAT handling, which isn't the worst, it's that this also adds VAT handling charges which is a killer. So one is between a rock and a hard place. Now, where was that eBay link again..