Bregalad wrote:
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I may be walking way, way, way out on a limb here, but I don't think any more microprocessor designs are going to be forthcoming from WDC
This is quite off topic, but how can the company survive and actually pays it's employees without developing anything new ?
As Ed noted, WDC's business model as a fabless semiconductor house is to license their intellectual property to companies who produce custom chips. WDC receives a royalty for each chip that is produced and sold. While the
per chip royalty is small, the enormous volume of chips produced for embedded applications, such as cell phones, microwave oven controllers, etc., assures a viable income stream. This business model has sustained WDC since 1978.
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How comes they're still manufacturing and selling processors designed more than 20 years ago, without having done any other improvement to them ?
The embedded market, which is where 65xx products are most often used, isn't at all like the world of PCs. You don't need to develop something new every 15 minutes in order to remain relevant. In fact, long-term stability in an embedded microprocessor design is probably an asset—design stability means a manufacturer can amortize their engineering costs over a long period of time and over a large number of products.
Actually, the 65xx ISA is some 39 years old, and the 65C02 is some 35 years old. The 65C816 is newer—it was first sampled around 1984, but none of these products has changed much over the years. The biggest change occurred when the 65C02 and 65C816 were converted to fully static cores, which was a necessary step to make the processors suitable for low power applications, such as cell phones and implanted heart defibrillators.
Less you think the 65xx product line is antiquated, you should consider that the x86 architecture is nearly as old. The Intel 8086 was developed right around the time the 65C02 was, and the 80386, Intel's first 32-bit MPU, was developed in 1986. Everything since has been an update to the 80386 ISA.
BigEd wrote:
I would imagine they have been progressively losing their market share though. Which is to say, they probably can't stand still forever, but if they last until retirement and have no plan to sell the outfit as a going concern, they might as well run it as long as it lasts.
It may be that there is a plan for succession when Bill Mensch retires. Somehow I get the feeling that he isn't going to just liquidate the company when he decides to pack it in. If so, why hire people to design and produce the new developers' boards that are being readied for sale, not to mention the recent increase in marketing effort that has been made?
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Pretty much all companies close their doors, in the very long run.
That's generally the case, with some not lasting more than a few years (about 75-80 percent of all businesses started in the USA will shut down within five years—I suspect a similar number applies worldwide. However, some companies do last for a very long time. Case in point is Beam, Inc. here in the USA, which has been producing Kentucky bourbon since 1797 (except during the prohibition years). The company has had a plan of succession almost from the beginning, and the current master distiller, Frederick Noe III, is the seventh generation of the Beam family. Another U.S. company with great longevity is Brunswick, which has been in operation since 1845, when they started producing billiards tables.
That said, the digital products industry is still very young by comparison, so longevity is relative. WDC has been in business for 36 years, so they are a mature company by digital standards. I can't picture WDC just shutting down because Bill Mensch wants to devote more time to his golf swing, or whatever it is he does for recreation.
Almost no one just discards their life's work like that.